For residential roofers
Sales kits, brand rebuilds and soon software, built inside a working roofing company.
Parts you can name on a job site. Curb Appeal is ready now. PitchKit and the OS app are in the shop.
The brand rebuild
A logo, colors and a brand guide for your trucks, shirts, signs and paperwork. Starter or full guide.
“Look as good as your work.”
See Curb Appeal →The sales kit
The forms, scripts and sales process we run our own roofing company on. Editable files, or done for you with your logo on every page.
“Measure twice. Close once.”
Join the waiting list →The software
Sales, production and commission tracking in one place. We're building it in our own shop first.
“Keep the bubble in the middle.”
Join the waiting list →Every contractor owns a level. Set it on the work and the bubble tells the truth. No opinions, no excuses. In the middle means build on it. Off means fix it first.
The office side of a contracting company rarely gets that check. Sales live in one rep's head. Commission lives in a spreadsheet nobody trusts. The logo is whatever the sign shop made years ago.
GoodMeasureOS is the level for that side of the business: the sales process, the forms, the brand and, soon, the software a contracting company runs on.
Who it's for
Owners of residential roofing companies first: great at the work, tired of running the business from the truck seat. Other home service trades next.
The proof
Built inside a working residential roofing company. Every form and script was used on real jobs before it was for sale.
Three checks every framer knows, and one promise that is already in our name.
Straight up and honest. We show the real form, the real price and the real result. No fake deadlines, no puffed up numbers.
Steady and repeatable. Systems beat heroics. What we make should work the same on the hundredth job as on the first.
Fair, and everything fits. Fair to the homeowner, the rep and the owner. When the numbers are square, people stay.
+ For good measure.
It's in the name. Give a little more than you promised: one more template, a faster answer, the tip that saves them a callback.
Curb Appealby GoodMeasureOS
A logo, colors and a brand guide for your trucks, shirts, signs and paperwork. From a contractor, for contractors.
Wrap proof · cargo van, driver side
Straight from our sample guides. A full guide puts your brand on the trucks, the crew, the paperwork and the street.
Van wrapSun Roofing
Crew shirtsEagle Eye Roofing
Pickup wrapHammerHead Roofing
Curb signQuiet Corner Home Inspections
Van graphicsQuiet Corner Home Inspections
Sales kitHammerHead Roofing
Job site bannerSun Roofing
Sales folderEagle Eye Roofing
Every page of all four, nine pages each.
Pick a package and add your info. We'll take it from there.
Prices cover design and files. Printing and wraps are done by your local shops.
Curb Appeal · Sample work
Four complete brand guides, nine pages each. Tap any page to see it up close.
4 sample guides · 9 pages each
An inspection first roofer. The mascot eagle holds a magnifying glass to its eye, which sells the free roof inspection.
A family roofer in South Jersey since 1978. The new mark is a retro sun rising behind a roof line, and every fact in the guide comes from their own website.
A residential roofer from Danielson, Connecticut, licensed in CT and RI. The guide keeps the shark logo and builds a navy and cyan system around it, with a waterline that rises toward the rear like a fin.
A one inspector company in northeast Connecticut. The mark is a moonlit Cape with one lit window, and the voice stays calm and plain.
PitchKitby GoodMeasureOS
Coming soon
The forms, scripts and sales process we run our own roofing company on. Editable files, or done for you with your logo on every page.
Sample kit · Eagle Eye Roofing
Follow the Costigan job from the first inspection to the crew's start date, one form at a time. Eagle Eye is a made up company. The system is the one we run.
The first visit. Inspect, listen and measure, with no price yet and every decision maker booked for Step 2.
Photos of every problem spot in the homeowner's inbox. Show the photo, then the price.
A repair to a full replacement, side by side at the kitchen table, with the most popular option marked.
Five touches and the three objections you'll hear, word for word.
Everything the crew needs, signed before anything gets ordered.
All five forms plus the cover, as a 6 page PDF. Join the waiting list and download it right away.
Leave your email and download the Eagle Eye sample kit right away. We'll tell you when PitchKit is ready.
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The OS appby GoodMeasureOS
Coming soon
Sales, production and commission tracking in one place. We're building it in our own shop first.
Take the tour
The owner, the manager and every rep, working from the same numbers. Shown with Eagle Eye Roofing, a made up company.
01 · Pay queue
Reps request their payout at 50% and at final. You see what's owed, approve one job or the whole queue, and every payment stays on the job.
02 · Pipeline
Every prospect from the first call to the signature, sorted hot, warm and cold. A lead with no touch in 14 days gets flagged before it slips.
03 · Pricing
Measure each roof section with pitch and waste, pick the package and pull up a clean pricing sheet before you stand up from the table.
04 · Team
Top reps this month with what's in their pipeline, revenue by lead source and the team's close rate, without building a report.
05 · Docs
The training guide, the package overview, objection scripts and the 40 point inspection checklist, one tap away in the truck.
The live demo runs as the owner, the manager or a sales rep. Nothing to install. Leave your email and it opens right away.
Leave your email and the live demo opens right away. We'll tell you when the OS app is ready.
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